Consumer Identity and Access Management (CIAM)

It is about giving “customers” a user experience and sense of security, so they return…

How do you manage your “customers”?

Consumers have the freedom to choose who they trade or interact with and how. And they go somewhere else if the experience does not live up to their expectations. A good user experience is no longer just “nice to have” – it is “need to have”.

Consumers also worry about their data and the security with which they can carry out their everyday tasks. Leaks and abuse of data are daily occurrences and have an immediate effect on trust.

Some companies have an Identity and Access Management (IAM) solution for their employees and others involved in the company’s operations. But such IAM solutions are insufficient for managing consumers. They also lack the functions that can strike the right balance between security and customer experience, they offer only limited integration options and they cannot handle, e.g. administration of consent and personal data.

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What is CIAM?

Consumer Identity and Access Management adds what is lacking in traditional IAM solutions and offers functions such as user registration, self-service for account administration, consent and preferences, social login and single sign-on (SSO), multi-factor authentication (MFA), extensive access control and cataloguing services.

The best CIAM solutions offer a secure and intuitive user experience, even with extreme performance requirements, and are independent of the channel you use (web, mobile etc.). At the same time, it is possible to integrate with central business and security systems, to allow the use of, e.g. analytics for optimising the balance between user experience, security and business.

At ICY Security, we have experience in CIAM solutions. We understand that the objective is to convert the user experience into genuine engagement. We also understand that user experience must be balanced with security and business development, and that one has to be careful not to sacrifice one in order to achieve the other.

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