How do you manage your “customers”?
Consumers have the freedom to choose who they trade or interact with and how. And they go somewhere else if the experience does not live up to their expectations. A good user experience is no longer just “nice to have” – it is “need to have”.
Consumers also worry about their data and the security with which they can carry out their everyday tasks. Leaks and abuse of data are daily occurrences and have an immediate effect on trust.
Some companies have an Identity and Access Management (IAM) solution for their employees and others involved in the company’s operations. But such IAM solutions are insufficient for managing consumers. They also lack the functions that can strike the right balance between security and customer experience, they offer only limited integration options and they cannot handle, e.g. administration of consent and personal data.